To win a SuperMeat and Fish Award is an independent affirmation of quality in everything your customer values and looks for: product quality; knowledgeable counter teams; a trusted and responsible supply chain. Instantly recognised by customers, the SuperMeat & Fish Awards’ winning logos have been used for over 20 years by all supermarket groups and suppliers to drive sales and highlight innovation in the critical protein categories. This year’s Awards will be hotly contested in all categories, ranging from Best Christmas Turkey to Best Ready Meal. The UK’s Best Supermarket Fish Counter Team and The UK’s Best Supermarket Butchery Counter Team will also be revealed alongside individual processing companies for supply chain excellence. Unique to these Awards are the valuable individual feedback reports that allow entrants to benchmark performance by product and category against competitors. The entry process couldn’t be easier and the reward from taking part, immediate.